In 2025, the beauty world is witnessing a resurgence in lip liners, a trend that has everyone talking. While some may have considered lip liners a thing of the past, recent years have seen a remarkable revival in their popularity. The question arises: have lip liners simply been rebranded as lip pencils? The distinction between the two seems to have blurred, evident in the prevalence of lip pencils in makeup tutorials and beauty routines.
Makeup artists and beauty experts agree that lip liners have always been a transformative tool in creating iconic makeup looks. From the classic styles of the ’90s supermodels to the influence of Chola culture, dark and contrasting lip liners have made a significant impact. For many, including individuals like Myiesha Sewell, a makeup artist with roots in East Los Angeles, lip liner remains a crucial element in their signature makeup style. Its ability to enhance and define the lips, as well as its role in elevating any makeup look, has contributed to its enduring appeal.
The newfound popularity of lip pencils can also be attributed to their versatility and ease of use. Celebrity makeup artist Alexandra French highlights the convenience of lip liners, emphasizing their capacity to shape the lips for a natural or bold effect. The evolving formulations of lip liners now include hydrating and plumping ingredients like vitamin E and hyaluronic acid, a far cry from the traditional dry and hard textures. Brands like Maybelline, Kosas, and Too Faced have introduced innovative products that not only define the lips but also provide nourishment and long-lasting wear.
The lip combo trend has taken the beauty world by storm, with users experimenting with various combinations of lip liners, lipsticks, and glosses to create personalized looks. Platforms like TikTok have amplified this trend, with users sharing their favorite lip combos and techniques, garnering billions of views. The art of lip contouring, using lip liners to enhance the shape and fullness of the lips, has also gained traction, offering a non-invasive alternative to lip fillers.
The diversity of lip liners available in the market today caters to a wide range of preferences, from nude shades to bold hues. Makeup enthusiasts and beauty editors alike have their go-to lip liners, praising brands like Make Up For Ever, Laura Mercier, Fenty Beauty, and Rare Beauty for their quality and longevity. The trend of mixing and matching lip products not only allows for creative expression but also underscores the individuality and personal touch that makeup can bring to one’s appearance.
As the beauty industry continues to evolve, the resurgence of lip liners in 2025 signifies a shift towards more personalized and inclusive beauty trends. The versatility, innovation, and creative potential of lip pencils have solidified their place as a staple in modern makeup routines, offering endless possibilities for self-expression and experimentation.
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