Tomato Industry Adapts: Kagome Innovates with Beauty Products

Australia’s tomato processing industry faces challenges in a global market flooded with cheaper imports, impacting local producers. The Australian Processing Tomato Research Council highlights a significant decline in locally-made products on supermarket shelves, emphasizing the need for consumer support.

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With processed tomato growers dwindling in numbers over the past decade, the industry is adapting to survive. Kagome, the country’s leading tomato processor, based in Echuca, Victoria, is innovating by venturing into the cosmetics sector. By extracting oil from tomato seeds for skincare products, Kagome aims to diversify its revenue streams and reduce waste.

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Chief Executive Brad Free emphasizes the importance of evolving to sustain growth, citing a shift in revenue sources from predominantly tomato-based to a more diversified portfolio. The volatile nature of the tomato market, influenced by global trends and competition, has prompted Kagome to explore new avenues for sustainability.

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Matthew Stewart, industry development manager, underscores the significance of innovation in navigating challenges such as climatic instability. Despite these hurdles, Kagome remains optimistic about the current season’s production, with Free noting the exceptional quality of raw materials.

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By repurposing tomato by-products for skincare and pet food, Kagome aims to reduce waste and enhance the value chain. The company’s strategic shift towards beauty products signifies a broader trend in the industry, where diversification and sustainability are becoming paramount.

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As Australian tomato processors face increasing pressure from global market dynamics, adapting to changing consumer preferences and market conditions is crucial for long-term viability. By exploring new product lines and markets, companies like Kagome are paving the way for a more resilient and sustainable future in the beauty and skincare industry.

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Tomato Industry Adapts: Kagome Innovates with Beauty Products

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