L’Oréal Groupe is at the forefront of a beauty revolution powered by artificial intelligence (AI), aiming to redefine product innovation and consumer experiences while emphasizing the enduring importance of human creativity in the industry’s future.
During a speech at the Viva Tech 2025 conference in Paris, CEO Nicolas Hieronimus outlined L’Oréal’s commitment to leading in “beauty tech” by leveraging new technologies like GenAI and agentic AI to reshape consumer perceptions and interactions with beauty products.
The company’s strategic use of AI spans various areas, including skin health research where technology is employed to delve into aging at cellular, molecular, and tissue levels, leading to groundbreaking developments like the Lancome Cell Bioprint – a diagnostic tool that predicts skin issues in minutes.
AI is also central to L’Oréal’s approach to personalized consumer engagement, exemplified by the Beauty Genius, an AI-powered beauty assistant offering tailored advice and product recommendations through online and soon-to-be WhatsApp interactions, with over 400,000 conversations recorded.
In eCommerce, the launch of Noli, an AI-driven multi-brand beauty shopping startup, has redefined the beauty product discovery and shopping experience, boosting user confidence and potentially driving foot traffic to physical stores.
Despite the rapid advancements in AI technology, Hieronimus stressed the indispensable role of human intuition in the beauty industry, underscoring the importance of combining human creativity with AI efficiency for future innovation.
L’Oréal’s internal operations and research and development have also been streamlined through AI integration, with generative AI aiding in molecule screening and product formulation, and a GenAI-powered content lab supporting marketing teams in creating tailored imagery for campaigns and social media.
As highlighted in a PYMNTS Intelligence report, the allure of health and beauty products continues to draw consumers to physical stores, with in-person purchases accounting for a significant portion of retail transactions across various demographics.
Looking ahead, Hieronimus emphasized the symbiotic relationship between human ingenuity and AI’s capabilities, envisioning a future where both elements coalesce to drive innovation and maintain a competitive edge in the beauty industry.
As the beauty landscape evolves with AI integration, L’Oréal’s pioneering efforts underscore a shift towards a tech-infused future where the harmonious blend of human creativity and technological advancements propels the industry forward, shaping new standards of product innovation and consumer engagement.
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