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July 2025 Beauty Launches: Innovation Redefining Skincare and Makeup

In the ever-evolving world of beauty products, July 2025 brings a wave of innovative and exciting launches that promise to revolutionize skincare, makeup, and hair care routines. From luxurious hair serums to opalescent skin hydrators, the beauty industry is buzzing with anticipation for these cutting-edge offerings.

Ishizawa-Lab Keana Rice Mask 10-Pieces

Ishizawa-Lab Keana Rice Mask 10-Pieces | $16.50

One standout product making waves is Sarah Creal Beauty’s High Glide Peptide Lip Gloss, a carefully crafted formula infused with peptides and hydrating ingredients to deliver a plush and glossy finish. Founder Sarah Creal’s dedication to perfecting this lip gloss is evident, with each shade offering a blend of color, cushion, and care that promises to elevate any makeup look.

BEAUTY OF JOSEON Dynasty Cream

BEAUTY OF JOSEON Dynasty Cream | $33.30

Deborah Pagani Beauty introduces The Essential Nectar, a lavish hair serum designed to nourish and strengthen all hair types. With a blend of hyaluronic acid and guava extract, this serum not only pampers your hair but also envelops you in a delightful fragrance, curated by renowned perfumer Jérôme Epinette.

[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal 30ml

[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal 30ml | $27.36

Drunk Elephant enters the spotlight with its Amino Rain Glasswater Serum, a skin-transforming elixir that promises to deliver glass skin in a bottle. Packed with innovative ingredients like amino acids and hyaluronic acid, this serum hydrates, firms, and enhances skin radiance, offering a truly transformative skincare experience.

Beauty of Joseon Green Plum Refreshing Cleanser

Beauty of Joseon Green Plum Refreshing Cleanser | $21.50

Benefit Cosmetics introduces The POREfessional Foundation, a medium-coverage formula that combines the blurring power of their iconic POREfessional line with skin-loving ingredients for a flawless finish. With a wide shade range and long-lasting wear, this foundation is set to become a staple in every makeup lover’s collection.

Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml (Pack of 1)

Beauty of Joseon Glow Serum Propolis + Niacinamide 30 ml (Pack of 1) | $26.79

Anastasia Beverly Hills unveils HydraPrime SPF 50, a multitasking sunscreen and primer that not only protects your skin but also primes it for makeup application. Infused with hydrating and skin-smoothing ingredients, this SPF formula promises to enhance your skin’s texture and tone while providing essential sun protection.

Paula's Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant, Gentle Facial Exfoliator for Blackheads, Large Pore...

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant, Gentle Facial Exfoliator for Blackheads, Large Pore… | $19.00

Celebrity hairstylist Joseph Maine presents the Trademark Beauty Hot Rod Thermal Brush, a game-changing tool that combines infrared and ionic technologies to deliver salon-worthy blowouts at home. With its innovative design and hair-smoothing capabilities, this thermal brush is set to revolutionize the way we style our hair.

Makeup by Mario introduces the Master Mattes Longwear Cream Eyeshadow, a velvety matte formula infused with amino acids for a crease-resistant and long-lasting finish. With a range of flattering shades, this cream eyeshadow offers effortless application and lasting wear, making it a must-have for any makeup enthusiast.

As the beauty industry continues to innovate and push boundaries, these new products represent the pinnacle of skincare, makeup, and hair care technology. With a focus on quality ingredients, luxurious textures, and transformative results, these beauty products are set to redefine the way we approach our daily beauty routines.

Stay tuned for more exciting launches and breakthroughs in the world of beauty products as brands continue to push the boundaries of innovation and luxury.

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