Scalp care innovation in the Asia-Pacific hair care market continues to evolve, with German cosmetics ingredients company Symrise making significant strides in the region. Symrise has bolstered its presence in Asia-Pacific by establishing local manufacturing sites and introducing patented actives tailored to meet regional demands.
The company’s expansion efforts in the region include the opening of manufacturing facilities in Nantong, China, in 2023, and Chennai, India, in 2024. These strategic investments aim to enhance responsiveness, offer customized solutions, and foster closer collaboration with local customers of all sizes.
Chung Sin Wong, Symrise’s VP of cosmetics ingredients in the Asia-Pacific region, emphasized the importance of providing tailored solutions that cater to the specific needs and preferences of Asian consumers. By utilizing locally sourced raw materials at the manufacturing sites in China and India, Symrise aims to align its offerings with the market requirements.
One of the prominent trends driving innovation in the region is the concept of ‘skinification’ in scalp and hair care. This approach involves treating the scalp akin to skincare, addressing issues such as oiliness, dryness, and irritation caused by humidity. Wong highlighted the significance of developing solutions with appropriate active ingredients and formats to meet the unique challenges faced by consumers in Asia-Pacific markets.
According to Wong, the shift towards skinification in hair care represents a transformative movement in the market, blending natural ingredients with scientific advancements to meet evolving consumer expectations. Symrise’s research indicated a substantial increase in the launch of oily scalp shampoos in China and a rise in the use of “Bisabolol” in hair products across Asia, reflecting the growing emphasis on scalp health.
To cater to the evolving demands of the market, Symrise introduced two new products featuring patented active innovations: SymSoft Scalp Plus, enriched with green biotech α-Bisabolol, and SymCare, a soothing blend inspired by oat and berry extracts. These formulations incorporate Symrise’s Hydrolite 5 green technology to enhance skin penetration and deliver effective results.
By investing in local manufacturing capabilities, Symrise aims to enhance agility, sustainability, and collaboration with brands of varying sizes, ranging from multinational corporations to independent players. This strategic approach enables Symrise to stay responsive to market trends and consumer preferences, ensuring that their solutions remain relevant and effective.
The focus on scalp skinification and the introduction of innovative products underscore Symrise’s commitment to driving advancements in hair care tailored to the Asia-Pacific market. With a keen understanding of regional needs and a dedication to providing customized solutions, Symrise is well-positioned to lead the way in shaping the future of hair care in the region.
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