Welcome to the Next in Beauty Awards 2025 by Who What Wear UK, where the best in beauty is celebrated. A panel of industry experts rigorously tested and judged various makeup products to determine the winners. The awards showcase a mix of innovative newcomers and timeless classics that have earned a place in beauty routines worldwide.
The Curél Intensive Moisture Care Hydrating Makeup Cleanser emerged as a favorite for gentle makeup removal, impressing judges with its effective yet soothing formula. Makeup artists like Zakiyah Shani lauded its ability to cleanse while keeping the skin hydrated and moisturized, making it a go-to product for both personal and professional use.
Beauty of Joseon’s Daily Tinted Fluid Sunscreen garnered praise for its inclusive shade range and lightweight formula that offers SPF protection. Makeup artists like Mira Parmar and Shannon Lawlor appreciated its matte finish and coverage, making it a versatile base product suitable for various skin tones.
Chanel’s Les Beiges Healthy Glow Bronzing Cream stood out for its iconic texture and natural-looking glow, making it a must-have bronzer according to makeup artists like Min Sandhu and Shannon Lawlor. The cream bronzer’s blendability and unique consistency impressed judges, solidifying its status as a standout product.
The Delilah Wake Up Radiant Hydrating Skin & Make-Up Mist became a staple for finishing makeup looks, offering a refreshing and hydrating touch throughout the day. Beauty experts like Aarti Pal and Rebecca Rhys-Evans praised its ability to set makeup and provide a luxurious finish that enhances the overall look.
Dior’s Dior Addict Lip Glow Butter caught attention for its luxurious packaging and hydrating formula that adds a hint of color to the lips. Makeup artists like Ruby Hammer MBE and Eleanor Vousden appreciated its smooth texture and plumping effect, making it a go-to lip balm for everyday use.
The Dolce & Gabbana Cheek&Eyes Match Lasting Blush and Eyeshadow Powder impressed judges with its dual-purpose design that works seamlessly for both cheeks and eyes. Makeup artists like Min Sandhu and Eleanor Vousden admired its lightweight formula and versatile application, offering a natural and flattering finish on various skin tones.
Estée Lauder’s Double Wear Stay In Place Concealer received accolades for its exceptional coverage and long-lasting formula that conceals imperfections without looking heavy. Judges like Poppy Nash praised its creamy texture and buildable coverage, making it a reliable choice for a flawless makeup base.
Kylie Cosmetics’ Skin Tint Blurring Elixir earned praise for its lightweight texture and blurring effect that creates a flawless base for makeup. Makeup artists like Shani and Grace Lindsay appreciated its skin-friendly formula and natural finish, making it a standout base product for achieving breathable coverage.
Makeup By Mario’s Master Mascara made waves with its lengthening and volumizing effects that enhance the overall makeup look. Beauty experts like Shannon Lawlor admired its curl-holding power and clump-free formula, making it a go-to mascara for dramatic lashes.
Mecca Cosmetica’s Illuminating Drops bridged makeup and skincare, offering a radiant glow that suits all skin types. Judges praised its silky texture and versatility, with makeup artists like Michelle Leandra and Jerrylyn Saguiped recommending it for a natural-looking radiance and dewy finish.
Morphe’s Nano Brow Pencil impressed with its precise application and buildable pigment that shapes and defines brows effortlessly. Beauty experts like Aarti Pal and Shannon Lawlor found it easy to use and praised its formulation, making it an essential tool for achieving natural-looking brows.
Rare Beauty’s Soft Pinch Liquid Blush gained a cult following for its highly pigmented formula and blendable texture that delivers a natural flush. Makeup artists like Zoe Taylor and Shannon Lawlor appreciated its radiant finish and long-lasting color, offering a versatile blush option for various makeup looks.
Victoria Beckham Beauty’s The Brush Collection stood out for its professional-level precision and luxurious design that elevates makeup application. Judges like Ruby Hammer MBE praised the brushes for their comfort, ease of use, and flawless finish, making them essential tools for a polished makeup routine.
The Next in Beauty Awards 2025 showcased a diverse range of makeup products that have impressed industry experts and beauty enthusiasts alike. From innovative formulas to timeless classics, these winning products have set a high standard in the beauty industry, offering consumers top-notch quality and performance.
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