Beauty Editor’s Top 10 Must-Have Products of May 2025

In the fast-paced world of beauty journalism, staying ahead of the curve is essential. Beauty editors are often the first to get their hands on the latest products, testing them out to provide valuable insights to their readers. As the beauty industry continues to evolve, the sheer volume of new launches can be overwhelming, making it challenging to separate the groundbreaking from the mediocre.

To cut through the noise, Eleanor Vousden, the beauty editor at Who What Wear UK, dedicated her time to rigorously testing and evaluating the best new beauty products that landed on her desk in May 2025. With a keen eye for innovation and a passion for uncovering hidden gems, Eleanor sifted through a plethora of skincare, makeup, and fragrance offerings to curate a list of the top 10 must-have products of the month.

Among the standout products featured in Eleanor’s roundup is the Dior Backstage Rosy Glow Stick, a cream blush stick that delivers a dewy, long-lasting flush to the cheeks. Bella Hadid’s fragrance brand, Orebella, made its UK debut with the enchanting Blooming Fire Eau De Parfum, evoking sun-drenched beach vibes in a bottle. Medik8 introduced the C-Tetra Advanced serum, boasting a high concentration of vitamin C for a radiant complexion.

Uni’s 24-Hour Body Serum, Chanel’s Les Beiges Healthy Glow Bronzing Cream, and Hair by Sam McKnight’s Pure Genius Scalp Restoring Oil were also featured for their transformative effects on skin and hair. Aerin’s Mediterranean Honeysuckle Figue Eau De Parfum captured the essence of summer in a limited edition fragrance, while Bioeffect’s EGF Day Serum promised glowing, hydrated skin.

April’s best new beauty products showcased a diverse range of offerings, from Acqua di Parma’s Buongiorno Eau de Parfum to Victoria Beckham Beauty’s Cell Rejuvenating Illuminator. Cos, Dyson, and Prada also made waves with their innovative releases, catering to a variety of beauty needs and preferences.

As the beauty industry continues to push boundaries and redefine standards, beauty editors like Eleanor Vousden play a crucial role in guiding consumers towards products that deliver on their promises. With a keen understanding of trends, formulations, and consumer preferences, beauty editors help shape the ever-evolving landscape of beauty products, ensuring that readers are equipped with the knowledge they need to make informed purchasing decisions.