In the world of beauty, mascara has long been a staple, with black reigning supreme for decades. From the iconic looks of ’90s supermodels to the modern TikTok tutorials, black mascara has been a go-to for many. However, in 2025, brown mascara is making a significant comeback.
What was once seen as a softer alternative or a backstage secret is now taking center stage. Brown mascara offers the same length, lift, and impact as black but with a warm, modern twist that exudes elegance and effortlessness. Its versatility shines through, complementing both bold evening looks and subtle daytime styles, especially when paired with the warm eyeshadow trends of the year.
Editors, makeup artists, and influencers are turning to brown mascara for its natural appeal and adaptability. Whether aiming for a minimalistic vibe or a soft smokey eye, brown mascara enhances without creating harsh lines, providing a chic and intentional look that never appears overdone.
Gone are the days of lackluster brown mascaras with dry formulas and patchy application. Today’s top products feature rich chocolate tones, innovative wands, and long-lasting formulas that rival even the most iconic black mascaras on the market.
At marie claire, a range of brown mascaras has been put to the test, from luxury splurges to budget-friendly favorites, to compile a definitive list of the best options for 2025. Whether seeking voluminous lashes, precise definition, or smudge-proof wear, these brown mascaras deliver exceptional results without compromise.
One standout choice is the Clinique High Impact High-Fi Full Volume Mascara in Brown, favored by editor Briar Clark for its lightweight formula that curls and thickens lashes naturally. Meanwhile, the Diorshow 24H Buildable Volume Mascara in Brown, chosen by editor Sally Hunwick, offers a versatile look with a deep chocolate hue and buildable formula.
For those in search of length and volume, the Tower 28 MakeWaves Lengthening & Volumising Mascara in Drift, handpicked by editor Kate Hassett, provides a defined curl without clumping or heaviness. The Glossier Lash Slick Mascara in Brown, a favorite of editor Angela Law, offers a tubing formula for long-lasting wear that remains lightweight and easy to remove.
Another affordable option is the Revlon All In Mascara in Brown, endorsed by Sally Hunwick, which coats lashes with a polymer-enriched mix for a glossy finish without clumps. Fenty Beauty’s Hella Thicc Volumising Mascara in Let’z Be Blunt, chosen by Kate Hassett, promises dramatic results with a moisturizing formula and deep chocolate hue.
Yves Saint Laurent’s Lash Clash Mascara in Brown stands out for its ultra-volumizing formula that creates bold lashes with a moody brown finish, offering drama with a softer touch. While these mascaras cater to various preferences and lash types, they all provide a dose of color and definition that elevates any makeup look.
In conclusion, the resurgence of brown mascara in 2025 signifies a shift towards a more natural yet impactful beauty aesthetic. With innovative formulations and versatile shades, brown mascaras are proving to be a must-have for makeup enthusiasts seeking a sophisticated and modern look.
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