Beauty products often come with a hefty price tag, making it challenging for many to keep up with the latest trends and innovations. At Shop TODAY, we understand the struggle and are always on the lookout for affordable yet effective products that deliver results without breaking the bank. That’s why we’ve compiled a list of Shop TODAY’s 2025 Beauty Award winners, all under $25, to help you get more bang for your buck.
Our selection includes a range of products, from makeup removing wipes to lip oils, viral brands to trusted classics. These award-winning products promise to provide the most value for your money, ensuring that you can enhance your beauty routine without spending a fortune.
One standout winner is the Medicube Salmon PDRN Pink Collagen Jelly Gel Mask, which is praised for its skin-strengthening and hydrating properties. Associate editor Shannon Garlin raves about its glow-inducing effects and easy application, making it a top choice for a rejuvenating skincare treatment.
For makeup lovers, the E.l.f. Sheer Slick Lipstick stands out as a long-lasting, hydrating option that offers buildable color in shades suitable for all skin tones. Reviewers appreciate its moisturizing formula and lasting power, making it a go-to choice for everyday wear.
Another fan favorite is the Burt’s Bees Micellar Makeup Removing Towelettes with Rose Water, which provide a gentle yet effective cleanse for on-the-go use. These convenient wipes offer a refreshing and hydrating experience, perfect for removing makeup or freshening up throughout the day.
![[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal 30ml](https://m.media-amazon.com/images/I/61li+q2pbqL._AC_UL320_.jpg)
When it comes to lip products, the Ruby Kisses Lip Vinyl Tint Liquid Lipstick earns top marks for its long-lasting, pigmented formula. Trusted by Shop TODAY editors and Mom Squad members alike, this lip tint delivers vibrant color and a matte finish that lasts all day.
Skincare enthusiasts will appreciate the Good Molecules 5% Niacinamide Serum with Ectoin, a budget-friendly serum that targets uneven skin texture and dry patches. Production associate Audrey Ekman praises its hydrating and soothing effects, making it a must-have addition to any skincare routine.
For those looking to add a touch of glamour, the Kiss New York Pearl Highlight Wand offers a radiant glow with its liquid formulation and easy-to-use sponge applicator. Senior editor Jess Bender is impressed by its blendability and long-lasting finish, making it a standout highlighter for any occasion.
These are just a few of the affordable beauty products that have earned recognition in Shop TODAY’s 2025 Beauty Awards. With a focus on quality, effectiveness, and value, these winners prove that you don’t have to spend a fortune to look and feel your best. Whether you’re a makeup maven, skincare enthusiast, or simply looking to upgrade your beauty routine, these budget-friendly options have you covered.
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