As the summer approaches, beauty enthusiasts are eager to know the latest trends in skincare and makeup. Whether you follow TikTok trends, celebrity endorsements, or stick to your trusted classics, the beauty industry is always evolving with new technologies and ingredients. To give you a head start on your summer beauty shopping, we consulted with retail experts to uncover the hottest products of the season.
Bluemercury, a hub for skincare and makeup enthusiasts, predicts a surge in interest for floral and fruity scents, peptide serums, and natural body care products. Brands like Parfums de Marly, SkinCeuticals, Oribe, and Victoria Beckham are expected to lead the way with their innovative offerings.
SkinCeuticals’ P-Tiox serum, dubbed as a liquid Botox alternative, continues to be a top choice among customers for its wrinkle-reducing properties. Parfums de Marly’s Valaya Exclusif Parfum, featuring vanilla notes, is anticipated to be a hit this summer, along with other products like Sisley Paris Phyto-Lip Balm and Chantecaille Les Papillons Nymph Eye Trio.
Nordstrom’s beauty director is focusing on lip and blush products for the upcoming season. Expect to see items like YSL Beauty Loveshine Plumping Lip Oil Gloss and Westman Atelier Baby Cheeks Powder Blush Duo flying off the shelves. Fragrances like Chanel Chance Eau Splendide Eau de Parfum and Jo Malone Nectarine Blossom and Honey Cologne are set to be summer favorites.
At Dermstore, the emphasis is on cutting-edge skin technologies, including LED masks, growth-factor serums, and innovative hair treatments. Brands like Bioeffect, Perricone MD, and Moroccanoil are introducing products that promise visible results and long-term benefits for skin and hair health.
Sephora’s beauty director highlights the influence of social media on beauty trends, with a focus on minimalist makeup, hair art, and fragrance layering. Dr. Idriss Major Fade Dark Spot Starter Kit, Tower 28 SuperDew Shimmer-Free Highlight Balm, and Rare Beauty Soft Pinch Tinted Lip Oil Stain are among the top picks for the season.
Violet Grey’s curated selection features luxurious products that enhance your daily routine, from perfume oils to innovative skincare solutions. Look out for items like Perfumehead Room No. Roll-On Perfume Oil Extract, Dr. Loretta Universal Glow Daily Defense Mineral Fluid SPF 30, and Curl Queen The Glove for a touch of elegance and sophistication in your beauty regimen.
As consumers become more discerning and informed about beauty products, retailers are responding with a diverse range of offerings to cater to different preferences and needs. This summer, expect to see a blend of traditional favorites and cutting-edge innovations that promise to elevate your beauty routine to new heights.