As the summer travel season kicks off, Myntra’s M-Now service is witnessing a surge in demand for trolleys and beauty products. The e-tailer is experiencing a significant uptick in sales for travel-related categories, with luggage, travel accessories, and beauty essentials topping the list.
Notably, trolley bags and backpacks are among the top-selling items, reflecting consumers’ readiness for holiday getaways. Myntra, owned by Flipkart, attributes this trend to the increasing popularity of its M-Now service, which caters to last-minute travel needs like sunglasses and beauty products.
Myntra’s Senior Director of Category Management, Neha Wali, acknowledges the strong growth in demand, especially from customers in non-metro areas. She highlights the diverse shopping preferences, ranging from stylish luggage to on-the-go beauty essentials and vacation fashion.
The M-Now service has played a pivotal role in meeting customers’ urgent requirements, witnessing a sharp rise in sales for trolley bags, sunglasses, and beauty products. Trolley bags have seen a fivefold increase in demand, while backpacks have doubled their sales between March and April 2025 compared to the previous months.
Moreover, sunglasses have experienced a significant spike of 29 times in sales, indicating a growing interest in travel accessories. In the beauty and personal care segment, products like lipsticks, perfumes, day creams, and shampoos are witnessing a surge in demand.
This surge in travel-related purchases aligns with the ongoing summer vacation season, where consumers are gearing up for trips and holidays. The increased focus on travel essentials and beauty products underscores the evolving shopping patterns and preferences of customers.
Industry experts emphasize the role of convenient shopping services like M-Now in catering to the dynamic needs of travelers, especially during peak vacation seasons. The shift towards online platforms for travel-related shopping reflects the changing consumer behavior and the growing demand for quick-commerce solutions.
Overall, the surge in demand for trolleys and beauty products on Myntra’s platform not only signifies the onset of the summer travel season but also highlights the evolving retail landscape in response to changing consumer preferences and lifestyle trends.