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Hooray For Hair

RRP $7.99

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The Cat in the Hat goes on a hairy adventure in this leveled reader for independent readers all about--what else?--hair! It's Crazy Hair Day at Sally and Nick's school, and the kids can't pick a style to wear. Curly or straight? Long or short? It's too hard to choose--until the Cat in the Hat arrives with his Wig-o-lator--a machine that allows the kids to "try on" the hairstyles of a yak, a fur seal, and a porcupine--with comical (and educational) results! Written specifically for children learing to read on their own, this Step 3 reader is based on an episode of the PBS KIDS preschool science showThe Cat in the Hat Knows a Lot About That! Young readers will flip their wigs over it!

Launching New Products With A Direct Sales Force

RRP $231.99

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The importance of innovation to the long-term profitability and survival of firms is widely recognized. The sales force plays a key role for new product introduction and the successful commercialisation of innovations. Yet, the role of the sales force has not received thorough examination from a holistic point of view that considers its interaction with other key players, such as Marketing and the customer. Benjamin Klitzke addresses this research gap. He studies selling and adoption processes between marketing, sales and customers. The academic result of his work is a conceptual framework that extends the state of research in various ways. He provides insights and answers on how to successfully launch new products with a direct sales force.

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