In 2025, Vogue’s Beauty Team has unveiled the top 65 beauty products that have captured the attention of beauty enthusiasts. This year has been marked by a diverse range of beauty innovations that have reshaped routines and redefined beauty standards. From iconic makeup products that have taken the internet by storm to sustainable skincare solutions, the beauty landscape in 2024 has been nothing short of transformative.
Vogue’s curated list includes a variety of standout products that have resonated with beauty editors across different regions. The selection features a mix of established favorites and exciting new launches that have made a significant impact on the beauty industry. From flirty fragrances to transformative serums, each product offers a unique blend of quality and innovation.
Senior beauty editor Margaux Anbouba raves about Tarte’s Colored Clay CC Undereye Corrector, a game-changer that has revolutionized her daily makeup routine. Meanwhile, beauty & wellness editor Morgan Fargo swears by Allies of Skin’s Repair Serum for its remarkable ability to improve skin texture and tone. These testimonials highlight the transformative power of these beauty essentials in enhancing one’s overall appearance and confidence.
The selection also includes standout products like Parfums de Marly’s Delina Eau De Parfum, known for its feminine and captivating scent, and Dermalogica’s Pro Collagen Banking Serum, a skincare essential that delivers visible results. These products have garnered praise for their quality, efficacy, and ability to meet the diverse needs of beauty enthusiasts.
As the beauty industry continues to evolve, these top 65 beauty products of 2025 represent a harmonious blend of innovation, quality, and effectiveness. Whether it’s a luxurious fragrance, a transformative skincare serum, or a game-changing makeup essential, these products have redefined beauty standards and set new benchmarks for excellence in the industry. Vogue’s Beauty Team’s selection serves as a testament to the creativity, ingenuity, and dedication of beauty brands in creating products that inspire and empower individuals to look and feel their best.
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