Amidst the anticipation for international beauty brands to land in Australia, it’s essential to recognize the remarkable impact of local independent beauty brands that are reshaping the beauty industry landscape down under. These homegrown brands not only cater to the diverse needs of Australian consumers but also reflect a growing trend towards sustainability, innovation, and inclusivity.
Conserving Beauty, founded by Natassia Nicolao, stands out for its sustainable approach, offering waterless skincare products that are both effective and environmentally friendly. Their InstaMelt Day Dissolver Wipes have garnered praise for their ability to remove makeup efficiently while being eco-conscious.
Naked Sundays, a colourful and cruelty-free brand, focuses on combining skincare with sun protection. Their range of sunscreen-infused products like glow mist and lip oil not only protect the skin but also make the skincare routine enjoyable and fun.
Raaie, inspired by the sun and nature, utilizes New Zealand botanicals to create skincare products that promote skin repair and protection. With ingredients like black tree fern and alpine rosehip, Raaie’s products cater to those seeking natural and effective skincare solutions.
ReMI Beauty takes a circular approach to beauty, offering plastic-free moisturizer stones made from Australian botanicals. Their commitment to sustainability and skin health is evident in products designed to restore and protect the skin from environmental stressors.
Lui, co-founded by Rebecca Harding and Ingrid Kesa, redefines body care with a range that is 97% naturally derived and crafted for women. The brand’s focus on creating thoughtful products challenges the norms in the shaving category and emphasizes the importance of sustainability in beauty.
Flavedo and Albedo address the issue of plastic waste in the beauty industry by offering zero plastic packaging without compromising on fun and creativity. Their makeup products, including pastel eye pencils, showcase a blend of eco-friendliness and vibrancy.
Urban Jungle Beauty prioritizes innovation and inclusivity, offering simple yet effective skincare solutions like the Glow With The Flow Gel Serum. Their commitment to quality and diversity is evident in products like the unicorn-shaped pimple patches that have gained popularity.
Alpha-H, crafted on the Gold Coast, champions clean beauty with a range of skincare products that incorporate glycolic and accelerating acids. The brand’s journey from addressing adult acne to becoming a skincare export highlights its expertise and reputation in the industry.
Aleph, a New Zealand-based brand founded by makeup artist Emma Peters, focuses on high-performing mineral cosmetics that are vegan, non-toxic, and cruelty-free. Their range reflects a blend of luxury and conscious beauty, catering to consumers seeking ethical and effective makeup options.
Go-To Skincare, created by Zoë Foster Blake, offers worry-free skincare products known for their potent plant and nut oils. The brand’s iconic Face Hero oil exemplifies its commitment to quality ingredients that nourish the skin, making it a favorite among beauty enthusiasts.
Bread Beauty, founded by Maeva Heim, introduces products designed specifically for Black and curly hair types, filling a gap in the market for inclusive hair care solutions. Their vegan and Australian native-enriched hair oils and conditioners emphasize the brand’s dedication to diversity and quality.
Ere Perez, with its rich Mexican heritage, combines natural ingredients inspired by the Australian landscape to create skincare and makeup essentials. The brand’s commitment to plant-based formulations reflects a philosophy of less-is-more beauty, appealing to those seeking clean and effective products.
Standard Procedure, founded by Dion Agius and Zepha Jackson, draws inspiration from Australian summers to offer reef-friendly and hydrating skincare products. Their range, crafted near the Sunshine Coast shoreline, emphasizes sustainability and protection while celebrating the essence of Australian beauty.
Bangn Body focuses on creating good-for-you skincare products from local botanicals to enhance natural glow. Their range of hydrating balms, free from silicones and parabens, underscores a commitment to nourishing and protecting the skin while reducing environmental impact.
People Haircare, founded by Katherine Ruiz, fills a market gap by offering affordable, salon-quality hair care products for diverse hair types. The brand’s commitment to accessibility and effectiveness is evident in its range of shampoos, conditioners, and treatments available in major retailers.
Grown Alchemist, founded by brothers Keston and Jeremy Mujis, combines chic aesthetics with powerful scientific skincare formulations. The brand’s use of Australian natives and sustainable practices has positioned it as a global leader in eco-luxe beauty, appealing to conscious consumers seeking effective and ethical products.
Emma Lewisham, a New Zealand-based brand, pioneers planet-positive skincare with 100% natural and scientifically-supported products. Their Beauty Circle program promotes sustainability by offering refillable options, reflecting a commitment to transparency and environmental consciousness.
Frank Body, known for its coffee scrub, has expanded its range to include Australian-made skincare products using natural and vegan ingredients. The brand’s focus on simplicity and efficacy resonates with consumers looking for clean and sustainable beauty options.
Eye of Horus, based in Byron Bay, creates clean and thoughtful beauty products designed to enhance natural features. Their award-winning makeup collection, including the Goddess Mascara and Skin Tint Serum Foundation, reflects a commitment to enhancing beauty naturally.
Ultra Violette, founded by Ava Matthews and Bec Jefferd, redefines sunscreen application with SPF-infused lip balms and wearable sunscreens like 50+ Queen Screen. The brand’s innovative approach to sun protection has positioned it as a must-have in every beauty enthusiast’s routine.
Salt by Hendrix, inspired by sensitive skin needs, offers botanical-based skincare products that promote a healthy glow. The brand’s focus on ‘the glow’ and pastel packaging appeals to consumers looking for effective and aesthetically pleasing skincare solutions.
Ethique, founded by Brianne in 2012, pioneers plastic-free beauty with solid beauty bars that reduce packaging waste. The brand’s regenerative approach to skincare and hair care aligns with a growing demand for sustainable and effective beauty products.
Vida Glow specializes in active beauty solutions that work from within to boost collagen and support skin health. The brand’s ingestible supplements aim to simplify beauty routines by offering powerful and easy-to-use products that cater to modern lifestyles.
Tomorrow-Today Beauty, a Melbourne-based brand, addresses the impact of screen time on skin health with products like the Tech Protect Serum. The brand’s lightweight formulas shield the skin from blue light, reflecting a commitment to skincare innovation in the digital age.
Lowanna Skincare, an Indigenous-owned brand, incorporates traditional plant medicines into vegan skincare essentials. The brand’s focus on high-quality ingredients and everyday skincare solutions highlights a commitment to cultural heritage and sustainability.
Sansceuticals, founded by Lucy Vincent, offers plant-powered skincare products that stimulate cell regeneration and relieve sensitive skin conditions. The brand’s sustainable and effective formulations reflect a holistic approach to skincare, promoting simplicity and quality.
Bush Medijina, based in the Northern Territory, harnesses the power of traditional Indigenous plants to create organic body care products. The brand’s commitment to quality and community support through local sales underscores a dedication to preserving Indigenous knowledge and promoting Australian botanicals.
Lanolips, a cruelty-free brand known for its lanolin-based skincare, delivers natural hydration sourced from sheep’s wool. The brand’s range of lip balms and facial hydration products exemplifies a commitment to natural ingredients and effective skincare solutions.
Mukti Organics, a certified organic brand, offers eco-luxe products formulated with bioactive extracts from Australian natives. The brand’s collagen-boosting drinks, hydration-rich masques, and vegan elixirs reflect a commitment to sustainable beauty that showcases the best of Australian botanicals.
Gem, founded by Georgia Geminder, focuses on organic oral care products that prioritize oral microbiome health. The brand’s sustainable and organic approach to oral hygiene addresses the need for toxin-free dental products that promote overall wellness.
MV Skintherapy, created by celebrity facialist Sharon McGlinchey, offers small-batch and plant-powered skincare products that embrace natural beauty. The brand’s holistic approach to skincare emphasizes self-care and efficacy, catering to those seeking high-quality and nurturing skincare solutions.
TBH Skincare, driven by a passion for helping young people with acne-prone skin, offers scientifically designed skincare solutions that foster community and skin health. The brand’s gentle formulations and sustainable packaging reflect a commitment to effective and inclusive skincare.
Skin Juice, known for its fun and people-centric approach to beauty, crafts skincare products that blend aromatic oils with botanicals. The brand’s range of chemical-free products appeals to consumers looking for effective and visually appealing skincare solutions.
Saya, based in Noosa, combines Australian botanicals with powerful actives to create skincare products that protect and nourish the skin. The brand’s vegan and cruelty-free formulations reflect a commitment to ethical and effective skincare that prioritizes skin health and sustainability.
Foile, a pioneer in non-binary beauty, offers innovative and playful products in recyclable packaging. The brand’s unique approach to beauty, reflected in its vibrant packaging and refillable options, appeals to consumers seeking inclusive and sustainable beauty choices.
Fluff, known for its refillable and cruelty-free products, embodies a playful and vegan approach to beauty. The brand’s innovative and fast-selling products cater to consumers looking for ethical and creative beauty solutions.
Maaemo, specializing in certified organic skincare, harnesses the healing power of natural ingredients to purify and protect the skin. The brand’s commitment to eco-friendly packaging and toxin-free formulations reflects a dedication to sustainable and effective skincare solutions.
Aesop, renowned for its sensory-driven skincare experience, offers a range of plant-based products crafted for efficacy and luxury. The brand’s cruelty-free and vegan formulations, combined with chic aesthetics, appeal to consumers seeking sophisticated and effective skincare options.
Leif, championing native ingredients and vegan formulations, delivers body skincare products that soothe and nourish all skin types. The brand’s commitment to gentle and sustainable skincare aligns with a growing demand for ethical and effective beauty products.
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