In a world dominated by digital screens emitting blue light, a Swiss cosmetics start-up has emerged as a pioneer in skincare innovation. Kenzai Cosmetics, renowned for its natural anti-ageing products, is now making its way to Italy, offering a unique shield against the harmful effects of blue light exposure from gadgets like smartphones and laptops.
The detrimental impact of blue light on skin health is a growing concern due to prolonged screen time. Kenzai Cosmetics has harnessed the power of rare and natural ingredients like ectoin and bulbina frutescens sap to create a range of skincare solutions that not only combat blue light but also shield against urban pollution, particularly smog. This innovative approach has garnered the attention of the beauty industry, earning Kenzai Cosmetics the prestigious ‘New Brand of the Year 2024′ award at the European Natural Beauty Awards held in Stockholm.
Central to Kenzai Cosmetics’ ethos are natural ingredients and sustainability. The Swiss company prides itself on using Swiss Alpine water, eschewing chemical synthesis and alcohol in favor of natural elements. Embracing a circular economy model, the brand opts for eco-friendly packaging such as glass bottles and airless containers. This commitment to nature has been recognized with the ‘Natrue’ certification, a testament to the brand’s dedication to producing natural and organic cosmetics free from GMOs and artificial additives.
The Swiss ambassador to Italy, Roberto Balzaretti, emphasized the significance of fostering economic ties between Switzerland and Italy, particularly in innovative sectors like cosmetics. Switzerland’s reputation for excellence and innovation aligns well with Italy’s penchant for luxury brands, creating a fertile ground for collaboration and market disruption by Swiss start-ups like Kenzai Cosmetics.
Barbara Darbellay-Moor, co-founder of Kenzai Cosmetics, expressed enthusiasm about the brand’s expansion into Italy, marking a significant milestone in their global presence. The brand’s commitment to natural ingredients, innovation, and social responsibility resonates with consumers seeking holistic skincare solutions. La Rinascente, a renowned retailer in Italy, strategically chose to partner with Kenzai Cosmetics, recognizing the brand’s alignment with evolving consumer preferences for sustainable and innovative beauty products.
By bridging the realms of innovation, natural skincare, and Swiss craftsmanship, Kenzai Cosmetics stands at the forefront of blue light protection—an essential aspect of modern beauty regimes. As the beauty industry continues to evolve, brands like Kenzai Cosmetics set a new standard for skincare that prioritizes both efficacy and sustainability, catering to the discerning needs of today’s consumers.
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